
Shopsthat scalecleanly.
I help retailers, brands and B2B companies with migrations, integrations, performance and stable shop processes. Directly with the expert responsible for implementation.
- Projects
- 53+
- Experience
- 8 years
- Base
- Bochum
- Setup
- Remote DACH
- Systems
- Shopware 6 · Shopify
E-commerce specialist

Technology that directly affects revenue, operations and speed.
I work where standard solutions are no longer enough or existing shops need to become clean, fast and manageable again.
-
01 / 04

Migration & relaunch
Planning and implementation of Shopware and Shopify migrations with a focus on SEO, data quality, integrations and go-live risks.
-
02 / 04

Development
Shopware plugins, storefront customizations, Shopify themes, APIs and integrations that remain maintainable.
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03 / 04

Performance
Profiling, caching, database analysis, Core Web Vitals and technical stabilization for resilient shops.
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04 / 04

Consulting & sparring
Technical roadmaps, prioritization, platform decisions and second opinions for internal teams.
Shopware or Shopify? Not a belief system.
Shopware is strong when individual processes, B2B requirements and deep system integration matter. Shopify is strong when speed, operational reliability and focused growth processes are the priority.
Shopware
For complex commerce architectures- B2B logic and custom pricing
- ERP/PIM integrations
- Custom plugins and storefronts
Shopify
For fast, stable growth setups- Clean theme implementation
- App strategy without bloat
- Migration and process design
Shopify PartnerA first orientation, not a replacement for an analysis.
Assess your platform togetherA clear process without agency overhead.
A project does not need a big production. It needs good diagnosis, clean implementation and understandable decisions.
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01 / 03
Precheck
Goals, setup, risks, systems and effort are assessed in a structured way.
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02 / 03
Implementation
Tickets, reviews, deployments and communication stay clear and direct.
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03 / 03
Stabilization
Measurement, monitoring and iteration ensure that changes remain reliable.
Architecture over patchwork: decisions that account for updates, operations and growth.

Selected projects across retail, B2B and brand commerce.


Donic-Schildkröt

Menova Lashes
RIPIOS24
Technical context for better e-commerce decisions.
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Migration 2026-05-29Shopware or Shopify: which platform fits your next step?
A pragmatic decision guide for teams weighing flexibility, speed and operational complexity.
Performance 2026-05-12 SoonWhy Core Web Vitals in e-commerce are not just an SEO topic
Load time, stability and conversion are more closely connected than many technical roadmaps show.
Operations 2026-04-22 SoonRecognizing technical debt in a shop before it costs revenue
Typical warning signs in plugins, themes, integrations and deployment processes.
Let’s clarify your shop project.
Send me your shop URL, goal and timing. You will receive an honest assessment of the next sensible steps.
hi@tomschellenberg.com